"The Persuaders" Questions

"The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?

From the first form of advertising, it has developed and changed dramatically. In earlier times advertisements were simple and straight forward. If the same advertisement were used today, the product or service would be out of business instantly. Today's advertising agency's are trying to keep up with the new technology and continue to try and make their product or service stand out. I thought it was interesting how advertising has become such a science. The message, words, pictures, and music are more important that the product or services. It was interesting to hear how people's opinions change when a word is renovated. This is what I believe is going to be the focus of advertisements in the future.

Where are things headed in the future? What are some possible scenarios that could play out as far as the direction that future persuaders may take their marketing techniques.


Personally I think technology is going to allow advertisement to excel and change the world. Technology is now allowing for magazines to be 3-D and is helping people connect with each other across the world in a personal way. However, I think that advertisement companies will need to focus on the verbal message. Like the man who survey's people to find out if a slogan or characteristics in a advertisement are believable and beneficial. I think advertisements should have a better look at what the people believe what messages or words are trustworthy or believable; because no matter how technological advertisements excel the people are whats most important.